About Peter

Old-school trust.
New-school speed.

Ranked among the top 5% of CPAs in the USA. Forty years across Big 4, CFO seats and founder advisory. One belief: accounting is how wealth gets built.

Peter built the firm he believed business owners deserved.

He had watched it from the inside too many times: a business owner doing everything right all year, then finding out in April what it cost them. The information always arrived after the decision.

So he built a year-round model: the accounting team moves at the speed of the business, the advisor calls before the deadline, and the numbers get used to decide something.

He is also unusually enthusiastic about AI, using it to clear the friction around the relationship: the chasing, the document hunts, the waiting. Technology handles friction. People handle judgment.

The career

Accounting foundation

Technical grounding in audit and tax.

Big 4

Complex structures, real scrutiny, high standards.

CFO seats

Living with the consequences of the numbers.

Founder advisory

Decades beside owners building real businesses.

Go Fast Club

Turning clients into a community of operators.

AI-native next

A client platform built around what comes next.

Substance and speed are not opposites.

Substance

Judgment
Technical expertise
Integrity
Experience
Trust

Speed

Proactivity
AI adoption
Fast communication
Cultural fluency
Action before deadlines
The tax savings

Forty years spent finding what other CPAs left on the table.

We review more than 1,000 returns a year, and the average business we look at is overpaying by about 40%. For most clients that saving is larger than our fee, which is what pays for the bookkeeping, the reporting and the advisory.

Based on the returns we review. What any individual business saves depends on its own circumstances.

The standard

A good doctor does not send you last year's chart.

They run the tests, find it early, and tell you what to do about it now, while it can still be changed. That is the standard we hold ourselves to. Most accounting reports what already happened; we would rather catch it while you can still act on it.

Peter's principles

The best tax conversation happens before year-end.

Numbers should tell you what to do next.

Founders need clarity, not accounting language.

Technology should eliminate friction.

Wealth should outlast the business.

On camera

Peter, without the accounting jargon.

Short, direct explanations of the things owners actually ask about: entity structure, owner pay, tax timing, and what to do with profit once it exists.

Peter Holtz recording an insight

Work with a CPA who thinks like an entrepreneur.